trade show sign portfolio Signs should grab the attention of the audience and provide visual clues to support and elaborate on the written message.

Trade show signage

Client: A construction software corporation with several submarket companies and product lines. Each product line consists of module-based software features determined by the individual needs of the user.

Problem: The company needed a makeover for their trade show booth. They would provide the structure but needed a flexible design with graphics that would work for the parent corporation as well as the individual companies and product lines. The signage needed to be light-weight and shipped easily.

Solution: Like the product lines, a modular approach was implemented in the design. Several interchangeable signs were created, targeting individual markets and feature-sets. A variety of headers were designed, one for the parent corporation, and one for each company as an individual entity.

The message, in both words and graphics, included dynamic elements of work in progress, eluding to a productive environment. The graphics also included visual clues of each submarket. A human element was added at the center. This image of a satisfied user with an engaging stare acts to draw browsers into the booth for more information.

The variety of smaller, lightweight signs can be interchanged and replace the larger ones to target niche markets.