Web Site Design Considerations

Careful planning is the key to a successful Web site. Consider the following points to help define your goals and ensure your satisfaction in creating an online presence that fills your needs and meets your expectations.

What do you want your site to do: provide information, educate, sell, create brand identity?

What is the personality type of your business? Determine the feel of your company or product. What qualities does it project: fun, corporate, honest, high quality, family, formal, functional, efficient, futuristic, cutting-edge, down-home, kid-friendly, natural, classic, renaissance?

Do you have a company logo and colors? Do you have a byline or mission statement? The theme should be reflected in the graphics, navigation, color, and content.

What are the benefits of your product or service? What about your product or service stands out? What problem does it solve for your customer?

Who is your competition? What does your product do better than your competition?

What do your clients appreciate about your service? Why do they buy from you?

Who is your audience? What do you know about them?

Will your content be static or change with date-sensitive material: calendar of events, publication articles or news?

Gather your current marketing material to help provide your new content.

Some suggestions for content.

• Product descriptions and services offered

• Testimonials from satisfied clients

• List of vendor links or related associations

• Calendar of events or seminars

• Discussion forums

• Resource of informative articles or news

• Portfolio of your work

• Photos of employees or family

View some of the sites we have designed. < Web Site Gallery>